Mario Dedivanovic Net Worth: How the iconic makeup artist grew his wealth, brand, and empire—see his latest earnings and fortune.
Mario Dedivanovic’s net worth is estimated to be around $15 million. That’s pretty impressive for a makeup artist, but he’s not just any artist. He has worked with loads of celebrities and has created beauty tutorials that millions follow. His signature style and expertise in makeup application really set him apart. (1)
Plus, he’s collaborated with big brands like Anastasia Beverly Hills, which boosts his earnings even more. It’s really cool how he turned his passion into a thriving career. Keep reading to learn more about how he built his empire in the beauty industry!
Key Takeaway
- Mario Dedivanovic’s net worth is around $15 million.
- His main income comes from makeup artistry, product sales, and brand collaborations.
- Mario’s brand, Makeup by Mario, is growing rapidly with huge success.
Early Life and Background
Birth and Family
Mario Dedivanovic was born on October 1, 1983, in the Bronx, New York. His parents, Albanian immigrants from Montenegro, worked hard to build a life in America. Even at home, they spoke Albanian, keeping their roots alive.
He grew up in a modest household, one where discipline and ambition mattered. His father worked in construction, his mother as a housekeeper. Money was tight, but there was always food on the table. He learned early that success meant sacrifice.
Early Career and Fame
Mario Dedivanovic started small. He was a fragrance consultant at Sephora, helping customers find the right perfume. But one day, a woman asked him for makeup advice. That moment changed everything. He realised his passion wasn’t in scents but in faces—shaping, sculpting, bringing features to life. Like an artist finding his first canvas, he picked up a brush and never looked back.
He climbed the ranks, proving his skill with every stroke. In 2008, he met Kim Kardashian while working on Keeping Up With the Kardashians. That meeting reshaped his career. She trusted him with her look, and he became her go-to makeup artist. Their partnership put him in the spotlight. Suddenly, he wasn’t just a makeup artist; he was a force in beauty. Like sunlight hitting the right angle, he started to shine.
Revenue Streams
Income Sources
Success leaves clues. Mario Dedivanovic built his fortune through more than just makeup. His earnings come from multiple streams, each adding to his growing wealth.
- Celebrity Makeup Artistry – Clients include Kim Kardashian, Jennifer Lopez, and Priyanka Chopra.
- Makeup by Mario Sales – His brand brings in millions annually through Sephora and direct-to-consumer sales.
- Brand Collaborations – KKW Beauty x Mario sold out in hours, proving his market influence.
- Masterclasses & Training – Tickets cost up to $1,500, drawing aspiring artists worldwide.
Diversifying income secures long-term financial success. A smart move in an unpredictable industry.
Makeup by Mario Product Line
Mario Dedivanovic built something big. His beauty brand, Makeup by Mario, is more than just another celebrity-backed company. It’s a powerhouse. By 2023, the brand is expected to hit $100 million in revenue. And it keeps growing.
Makeup by Mario launched in October 2020 and exploded overnight. The brand, now valued at over $200 million, started with a $40 million investment. Investors saw what everyone else did—his products weren’t just makeup. They were tools for transformation.
- SurrealSkin™ Foundation sells every 10 seconds.
- The Master Mattes™ Eyeshadow Palette became a staple in pro kits.
- Sculpting sticks and lip liners turned into must-haves.
His success isn’t just about sales. It’s about control. Unlike many celebrity makeup artists, he owns his brand. That means he decides formulas, packaging, and launches. No middleman. No watered-down vision. Just pure, perfected beauty tools. For those looking to understand Mario Dedivanovic’s wealth, it’s simple—his fortune comes from skill, strategy, and knowing exactly what people want before they do.
- Global Expansion – Rolling out in 13 new countries, including the UK, Germany, and Japan.
- Product Innovation – SurrealSkin Foundation became a best-seller within weeks.
- Sephora Sales – Remains a top-performing luxury beauty brand.
- Direct-to-Consumer Strength – Online sales contribute a large share of revenue.
Scaling a brand takes vision. Mario’s next move? More stores, more products, and deeper industry dominance.
Celebrity Makeup Artist
Before he had a brand, Mario Dedivanovic had a brush. And a vision. He wasn’t just another makeup artist—he was the artist behind some of the most recognizable faces in Hollywood.
- Kim Kardashian (his longtime client since 2008)
- Ariana Grande
- Emily Ratajkowski
- Chrissy Teigen
- Selena Gomez
Each one trusted him to perfect their look, from magazine covers to award shows. His skill made him indispensable. In 2017, he won Best Celebrity Makeup Artist at the American Influencer Awards—an industry gold medal.
His work isn’t just about making someone look good. It’s about technique, light, and precision. He understands the angles, the shades, the way light bounces off skin. A wrong highlight, and the whole face changes. A perfect contour, and bone structure transforms. That’s why celebrities keep calling.
Brand Collaborations and Partnerships
Mario Dedivanovic’s financial success doesn’t just come from his own brand. Over the years, he’s partnered with major beauty companies, turning collaborations into cash.
- In 2018, he created the KKW x Mario collection with Kim Kardashian’s KKW Beauty. It sold out in minutes.
- He was a brand ambassador for Anastasia Beverly Hills, a company valued at over $3 billion.
- He’s worked with Laura Mercier, Tatcha, and other luxury brands, bringing his artistry to their products.
These collaborations boost his income and cement his influence. When Mario backs a product, it sells.
Masterclasses and Education
Mario Dedivanovic isn’t just an artist—he’s a teacher. And his Master Class events are proof. Thousands of students (makeup artists and beauty lovers alike) have paid top dollar to learn from him.
- Tickets range from $500 to $1,700, depending on the city and package.
- Events sell out fast, with some drawing over 1,000 attendees.
- He’s taught in cities across the world, including London, New York, and Dubai.
His teaching career isn’t slowing down. With online education booming, his next move might be digital courses—a smart way to scale his earnings.
Investments and Business Growth
Mario Dedivanovic is not just a makeup artist. He’s a businessman, an investor, and a strategist. His financial success comes from more than just makeup sales. He’s built a brand that stands on multiple revenue streams. That kind of planning doesn’t happen by accident.
His investments include:
- Expanding Makeup by Mario into international markets (13 more countries).
- Direct-to-consumer (DTC) sales, making shopping easier online.
- A retail partnership with Sephora, where his products are top sellers.
- Financial backing from Silas Capital and Provenance, ensuring steady growth.
This isn’t just about makeup; it’s about long-term wealth. His business moves are calculated—like adding contour in all the right places. E-commerce is where he’s been making serious money. Online sales have skyrocketed, with Makeup by Mario expected to hit $100 million in revenue. The beauty industry shifts fast, but he’s making sure his brand stays ahead. His strategy? Stay ahead. He’s not chasing trends. He’s setting them.
- Makeup by Mario secured a $40 million investment, pushing its valuation past $200 million.
- With 12 million Instagram followers and 719,000 on TikTok, his social media influence drives sales.
- Sephora remains a major retail partner, but he’s expanding direct-to-consumer sales.
- His team is growing, with new hires focused on e-commerce and product development.
Net Worth & Career Earnings
Mario Dedivanovic’s net worth sits around $15 million. His fortune didn’t come overnight—it’s built on decades of artistry, business moves, and strategic brand growth. (2)
- Makeup by Mario Net Worth – Expected to exceed $100 million in valuation.
- Masterclass Earnings – Grosses millions annually, with some events selling out in minutes.
- Endorsements & Investments – Partnered with Silas Capital and Provenance Ventures to scale his brand.
- Sephora Partnership – Exclusive retail deal boosts sales and global reach.
Every dollar reflects years of work. He turned a passion into a profitable empire, proving skill and strategy go hand in hand.
Achievements and Recognition
Mario Dedivanovic didn’t just break into the beauty industry—he built his own lane. From a young Sephora employee to a globally recognized name, his career has been one long masterclass in perseverance and artistry.
Celebrity Makeup Artist
His rise started with Kim Kardashian in 2008. The world watched, and soon, other A-listers followed. His client list includes:
- Ariana Grande
- Emily Ratajkowski
- Chrissy Teigen
- Selena Gomez
Their faces became his canvas. Their fame amplified his artistry. And suddenly, “Makeup by Mario” was more than just a technique—it was a brand.
Makeup By Mario Brand Success
Two decades of expertise turned into product innovation. In 2020, Mario Dedivanovic launched his own line, a move that reshaped his career earnings.
- Ranked among Sephora’s top 10 brands in North America
- Sold in over 1,600 Sephora stores worldwide
- Direct-to-consumer sales driving growth
Makeup by Mario’s valuation skyrocketed, proving his brand was more than hype—it was a business powerhouse.
Financial Success
Mario Dedivanovic’s fortune isn’t just from brushes and palettes. His wealth comes from strategic investments and brand growth.
- Makeup by Mario revenue surged past $200 million
- Secured $40 million investment from Provenance and Silas Capital
- Expanding e-commerce and digital sales channels
His income sources extend beyond product sales—licensing, masterclasses, and partnerships all contribute to his financial portfolio.
Award Recognition
The beauty industry took notice. So did governments and influencers. His trophy shelf includes:
- Artistic Achievement Award (American Influencer Awards, 2019)
- Best Celebrity Makeup Artist (American Influencer Awards, 2017)
- Beauty Influencer of the Year (Monaco Influencer Awards, 2018)
- ODA Award (Albanian government, for cultural impact)
These aren’t just titles—they’re proof of his lasting influence in an industry obsessed with the next big thing.
Innovative Techniques
His contouring methods went viral. His soft glam approach redefined beauty trends. Mario Dedivanovic’s makeup artistry techniques continue to shape the industry.
- Popularized highlight-and-contour sculpting
- Created signature “soft glam” aesthetic
- Developed techniques used by top celebrity artists
Social media trends come and go, but Mario’s techniques are now industry standards.
Masterclasses
Since 2009, Mario Dedivanovic’s masterclasses have trained thousands of artists worldwide. His earnings from these sessions alone reach into the millions.
- Over 25,000 students trained
- Masterclass events sell out globally
- “Master Mattes Eyeshadow Palette” became Sephora’s #1 eyeshadow palette
His ability to teach—not just create—solidifies his role as a beauty industry leader.
Product Innovation
Mario doesn’t just follow trends—he creates them. His SurrealSkin collection, launched with precision and market research, became an instant hit.
- SurrealSkin™ Foundation sells one unit every 10 seconds
- Concealers engineered for all-day wear with skin-like texture
- Expansion into complexion products beyond eyes and lips
Every product launch strengthens Makeup by Mario’s brand value, pushing his business ventures even further.
Global Expansion
What started as a niche brand is now a worldwide operation. Makeup by Mario continues its international push, strengthening Dedivanovic’s business empire.
- Available in Sephora UK, online and in stores
- Over 1,600 Sephora locations carry the brand
- Top 10 brand ranking at Sephora North America
Mario Dedivanovic isn’t just a makeup artist—he’s an entrepreneur reshaping beauty. His next move? Probably something even bigger.
FAQ
What is Mario Dedivanovic net worth?
Mario Dedivanovic net worth is estimated to be in the hundreds of millions, thanks to his long career in the beauty industry. His earnings come from multiple sources, including makeup artistry, product sales, and business ventures. He built his wealth through his makeup brand, masterclasses, and partnerships. His fortune also grew with investments and endorsements, making him one of the highest-earning celebrity makeup artists. While exact figures vary, his brand’s success and high-profile clients have made him a major player in the industry.
How does Makeup by Mario net worth compare to other beauty brands?
Makeup by Mario net worth has skyrocketed since its launch, ranking among the top-selling beauty brands. The brand’s revenue is driven by strong sales at major retailers and its direct-to-consumer model. Its valuation reflects Mario Dedivanovic’s brand value and financial success in the competitive beauty industry. With continuous growth and expansion, the company has secured major investments, boosting its market position. Compared to other celebrity-founded brands, Makeup by Mario has shown impressive performance, especially given its relatively young age.
What are Mario Dedivanovic earnings sources?
Mario Dedivanovic earnings come from various sources, including his makeup brand, masterclasses, and collaborations. His makeup sales contribute significantly to his income, with high-performing products consistently selling out. Additionally, his masterclass earnings add to his fortune, as his sold-out events attract thousands of attendees. Endorsements and business ventures further boost his financial portfolio. His career earnings continue to grow, reflecting his influence and expertise in the beauty industry.
How much is Mario Dedivanovic fortune from Makeup by Mario revenue?
Mario Dedivanovic fortune has grown significantly due to Makeup by Mario revenue. The brand generates millions in sales, with products frequently topping bestseller lists. Backed by private equity investments, the company’s valuation has soared. Investors like Provenance investment and Silas Capital investment have contributed to the brand’s rapid financial growth. With its expansion into international markets and increasing digital sales, Makeup by Mario remains a major source of his wealth.
What are Mario Dedivanovic investments and assets?
Mario Dedivanovic investments include stakes in his beauty brand, real estate, and other business ventures. His assets reflect years of financial success in the beauty industry. As a celebrity makeup artist, he has built a strong brand with a high valuation, making his business a major part of his financial portfolio. His endorsements and collaborations also add to his wealth. With continuous expansion and strategic investments, his net worth is expected to keep growing.
How did Mario Dedivanovic financial success grow over the years?
Mario Dedivanovic financial success started with his early career as a makeup artist. His breakthrough came when he became Kim Kardashian makeup artist, which led to high-profile celebrity clients. His business ventures, including Makeup by Mario, played a major role in his career earnings. His makeup brand’s success, combined with endorsements, masterclass earnings, and strategic investments, built his fortune. With Makeup by Mario growth and strong revenue, his wealth continues to increase year after year.
What role do Mario Dedivanovic endorsements play in his income?
Mario Dedivanovic endorsements contribute significantly to his earnings. As a top beauty influencer, he has collaborated with major brands, boosting his income sources. These deals, combined with his makeup brand’s success, increase his overall wealth. His ability to promote beauty products and techniques has made him a sought-after figure in the industry. Alongside his makeup artistry and product line, endorsements remain a key part of his financial strategy.
How has Mario Dedivanovic business ventures impacted his net worth?
Mario Dedivanovic business ventures have played a huge role in building his fortune. His brand strategy includes Makeup by Mario e-commerce sales, direct-to-consumer distribution, and Sephora partnerships. His company’s valuation reflects its strong market position, with continuous revenue growth. Beyond makeup sales, he has expanded into education with his masterclasses, generating substantial income. His business success has helped increase his net worth and solidify his place as a leading figure in the beauty industry.
What is Mario Dedivanovic Sephora career significance?
Mario Dedivanovic Sephora career has been a game-changer for his brand. Makeup by Mario Sephora sales rank among the highest in the retailer’s beauty category. The partnership has boosted his revenue and brand value, helping him scale his business internationally. With thousands of stores carrying his products, his net worth benefits from the strong retail presence. The collaboration highlights his influence in the beauty world and plays a key role in his financial success.
How do Mario Dedivanovic social media and influencer status affect his net worth?
Mario Dedivanovic social media presence has boosted his financial success. As a beauty influencer, he reaches millions of followers, driving Makeup by Mario digital sales. His brand strategy includes leveraging social media marketing to promote his product line and expand his audience. This has helped increase his makeup sales and overall revenue. His influencer status continues to impact his net worth, making his online presence a valuable asset for his business.
Conclusion
Mario Dedivanovic has built an impressive net worth of around $15 million, thanks to his talent and savvy choices. He went from being a fragrance consultant to a sought-after celebrity makeup artist, which is pretty inspiring. With his brand, Makeup by Mario, growing quickly, it’s clear that hard work does pay off. If you dream big and put in the effort, you might just achieve amazing things like he has!
References
- https://www.distractify.com/p/mario-dedivanovic-net-worth
- https://www.therichest.com/rich-powerful/the-life-of-mario-dedivanovic-kim-kardashians-makeup-artist/
