Explore Jeffree Star’s impressive net worth and the diverse income streams that contribute to his financial success.
Jeffree Star, known for his bold personality and ever-shifting hair colors, is a standout figure in the beauty industry. His journey is one of relentless creativity, hard work, and sharp business moves. Starting as a makeup enthusiast, he transformed into a powerhouse entrepreneur, building a brand that connects with millions worldwide.
By 2024, his net worth reached an impressive $200 million. This success stems from a mix of cosmetics, social media influence, and smart investments. But how did he turn passion into such a massive empire? Keep reading to uncover the layers of Jeffree Star’s fascinating rise.
Key Takeaway
- Jeffree Star’s net worth is estimated at $200 million as of 2024.
- His cosmetics brand, Jeffree Star Cosmetics, generates over $100 million annually.
- YouTube and merchandise sales contribute significantly to his income.
Jeffree Star Cosmetics
Starting a business with just three liquid lipsticks sounds like a small dream, right? But that’s how Jeffree Star Cosmetics kicked off back in 2014. Fast forward to now, and it’s a huge name in beauty. The brand has grown into offering all kinds of products, like eye shadow palettes, setting powders, and more. What makes these products stand out? They’re vegan and cruelty-free, which is a big deal for people who care about what goes on their skin.
Jeffree Star is really good at getting people excited about his products. Like, when he teamed up with Shane Dawson for the “Conspiracy Collection,” it was expected to make up to $35 million if everything sold out. And guess what? It did. Fast. His products often sell out in minutes, which shows how much people love them. The brand even makes over $100 million a year. That’s a lot of makeup.
Sales Channels
Here’s where you can find Jeffree Star Cosmetics:
- Online: Most of the sales happen on his website or through big online stores.
- Retail Stores: Some beauty shops also carry his products, making it easier for people to buy them in person.
YouTube Channel
Jeffree Star’s YouTube channel is another way he makes money. With over 16 million subscribers, he’s built a huge fanbase. In 2019, he earned about $17 million from his channel, making him one of the top-paid YouTubers that year. [1] His videos include:
- Makeup tutorials
- Product reviews
- Personal vlogs
These videos get millions of views, which means he earns a lot from ads and sponsorships. Right now, he could be making anywhere from $3,000 to $48,800 a year just from YouTube. That’s pretty amazing for sharing makeup tips and his life.
Merchandise Sales
Jeffree Star doesn’t just stick to makeup. He’s got a whole line of merch too—clothes, accessories, and other cool stuff that his fans go crazy for. Wearing his merch feels like a way for people to say, “Yep, I’m part of Jeffree’s world.” It’s hard to pin down exactly how much he makes from this, but it’s clear that merch is a big chunk of his income.
Revenue Contribution
Every year, Jeffree’s merchandise sales bring in around $10 million or maybe even more. That’s a lot of hoodies and hats! Fans buy most of it straight from his website, but he also sells during special events and team-ups with other brands.
E-commerce Success
Jeffree’s really good at using the internet to sell stuff. Platforms like TikTok Shop have been huge for him. One time, during a live TikTok stream, he made $665,000 in sales (that’s called GMV, or gross merchandise value, if you’re curious). It just shows how social media can turn fans into shoppers super fast.
Brand Identity
The merch isn’t just about making money, though. It’s also a way for Jeffree to show off his style—bold, flashy, and totally unique. His fans love that. Whether they’re into makeup or fashion, his products let them feel connected to his vibe.
Brand Collaborations and Sponsorships
Jeffree’s partnerships with other brands are a big deal. Companies pay him a lot—sometimes up to $165,000—for just one post about their product. Why? Because his fans trust him, and his shout-outs can make products sell out fast. Here’s why brands love working with him:
- Huge Audience: Millions of followers mean millions of potential buyers.
- Sales Boosts: His posts can cause sales to skyrocket overnight.
- Variety of Products: He’s worked with brands in makeup, fashion, and more.
One time, a brand sold out of everything just hours after Jeffree mentioned them. That’s the kind of influence he has.
Investments
Jeffree doesn’t just rely on makeup and YouTube for money. He’s made smart investments, too. Here are some of the things he’s put money into:
- Real Estate: He owns fancy homes in California and a big ranch in Wyoming.
- Cannabis Industry: He’s looking into starting businesses related to marijuana.
- Fulfillment Center: He even has a facility to handle shipping for his cosmetics. [2]
These investments help him earn money in different ways, so he’s not just depending on one thing.
Music Career
Before makeup, Jeffree Star was all about music. He doesn’t make new songs these days, but his old tracks still bring in some cash. Music isn’t his main thing anymore, but it helped him get to where he is now. [3]
Early Beginnings
Jeffree Star started his music career as a singer in the electronica and pop genres. Back then, MySpace was huge, and Jeffree used it to get noticed. His bold style and growing fanbase got him some cool opportunities, like working with the band Hollywood Undead on a song called “Turn Off The Lights” in 2005.
Debut Album: Beauty Killer
In 2009, Jeffree dropped his first album, Beauty Killer. It hit number seven on the US Billboard Top Electronic Albums chart. One of the big hits from the album was “Lollipop Luxury,” which had a remix featuring Nicki Minaj. The album was full of catchy dance-pop songs and showed off Jeffree’s wild, electric voice. It was a big deal and made his name in music even bigger.
Tours and Collaborations
To promote Beauty Killer, Jeffree went on a bunch of tours around the world. One of the most memorable was the True Colors Tour in 2007, which celebrated LGBTQ+ pride. In 2010, he signed a deal with Konvict Muzik, a label owned by Akon. There were plans for a second album, but things got messy with legal issues involving the label. By 2013, Jeffree had stepped away from music and started focusing on his makeup brand instead.
Recent Developments
In 2024, Jeffree surprised fans by announcing a re-release of Beauty Killer. This new version will have three brand-new songs. Even though he’s all about makeup now, this shows he still cares about his music and wants to share it with his fans.
Financial Overview
Here’s a quick look at how Jeffree Star earns his money:
| Income SourceEstimated Annual Revenue | |
| Jeffree Star Cosmetics | Over $100 million |
| YouTube Channel | $3K – $48.8K |
| Merchandise Sales | Varies (not specified) |
| Sponsorships | Substantial (varies by deal) |
| Investments | Significant (varies) |
| Music Career | Residual income (not specified) |
Jeffree’s success comes from being smart about how he uses social media, making products people love, and finding different ways to earn money. If you’re dreaming of starting your own business, take a page from his book: focus on quality, connect with your audience, and always look for new opportunities.
FAQ
How did Jeffree Star transition from music career to becoming a makeup mogul?
Before launching his cosmetics brand, Star pursued a music career, releasing a studio album called Beauty Killer. After working as a makeup artist, he pivoted to creating makeup products under Jeffree Star Cosmetics. His beauty mogul status grew through makeup tutorials and collaborations with other beauty guru personalities like Manny MUA and James Charles.
What luxury cars make up Star’s impressive car collection?
Star’s lavish lifestyle includes an extensive car collection featuring a BMW i8, Rolls Royce, Lamborghini Urus, and Aston Martin Vantage. He often showcases these luxury cars on social media and in his music videos, highlighting his success as a makeup mogul.
How does Star’s real estate portfolio contribute to his wealth?
Star owns significant properties, including a spacious acre ranch called the Yak Ranch and a Hidden Hills mansion measuring thousands of square feet. His Los Angeles real estate investments have grown substantially alongside his cosmetics brand success.
Which makeup products contribute most to Jeffree Star Cosmetics’ gross revenue?
Popular collections like Blood Lust, Blue Blood, Blood Sugar, and Pink Religion drive significant sales. The brand’s bestsellers include Velour Liquid lipsticks, Magic Star setting powder, and seasonal mystery boxes, contributing to impressive annual earnings.
How has Star’s personal life influenced his business success?
Star’s relationship with Nathan Schwandt and his mental health journey have been openly shared with his subscriber base. His connections with celebrities like Kim Kardashian, Kylie Jenner, and Nicki Minaj, plus his reality TV appearances since high school, have helped build his empire.
How does Star maintain his channel earnings and engagement?
Through consistent makeup tutorials and lifestyle content featuring his Louis Vuitton collections, visits to Konvict Muzik events, and collaborations with influencers like Taylor Swift and even unexpected figures like Jake Paul and Shohei Ohtani, Star keeps his audience engaged. His Gold Blooded content and Getty Images appearances maintain his media presence.
Conclusion
Jeffree Star’s story shows how blending creativity with sharp business instincts can really pay off. With an estimated net worth of $200 million, he’s built a huge empire. From his bold cosmetics line to his YouTube fame and smart investments (like his Wyoming ranch), he’s made his mark. It’s not just luck—it’s years of hard work and risk-taking. His journey might inspire others to chase their own big, colorful dreams.
References
- https://www.capitalism.com/jeffree-stars-net-worth/
- https://www.sportskeeda.com/pop-culture/jeffree-stars-net-worth
- https://en.wikipedia.org/wiki/Jeffree_Star
